Baylah Penquite is the creative force behind Cross Roots Inc., where she transforms visions into impactful brands. As the Lead Brand Architect, she brings a unique blend of strategic thinking and artistic flair, ensuring every brand she touches resonates with authenticity and purpose.

Rooted in the heart of rural Blanchester, Ohio, Baylah finds inspiration in her community’s spirit and the beauty of small-town life. She lives there with her husband, Kelly, and their two little girls, sharing a deep commitment to seeing their hometown thrive. It’s this love for her community that drives her passion for helping local businesses grow and prosper.

For Baylah, branding isn’t just about aesthetics—it’s about storytelling, connection, and empowering businesses to reach their full potential. She’s dedicated to bringing your brand to life with creativity, intention, and a genuine love for what she does.

Kaitlyn Lewis is the heart and soul behind every client relationship at Cross Roots Inc. As the Lead Client Relations Architect, she’s dedicated to helping you discover your brand’s true identity, building meaningful commitments together, and empowering your business to thrive. Her approach is rooted in understanding your vision, championing your purpose, and ensuring every step forward is impactful.

Residing in Blanchester, Ohio, Kaitlyn is a God-fearing woman blessed with an incredible husband and two beautiful girls. She finds joy in golfing, cherishing moments with her family, and honoring her father’s legacy—a mission that fuels her passion for hard work, integrity, and helping others succeed.

Kaitlyn’s commitment goes beyond business. She’s here to build genuine connections, inspire growth, and walk alongside you as your brand’s journey unfolds. At Cross Roots Inc., you’re not just a client—you’re part of the family.

Julia Tolliver, owner of Bejeweled Photography is a creative visionary specializing in portraits. Her services range from branding to weddings and all things in between! She takes pride in detailed portraits that capture the essence of your brand. A Wilmington, Ohio native, she loves the connections that photography has brought her in the community. Julia is a huge supporter of small businesses and loves to see them thrive. She is a soon to be Wilmington college graduate with degrees in Organizational Communications and English. When booking with Julia, clients can expect photos that tell a story, look professional, and feel authentic. She is committed to capturing the best in you and your brand!

Meet Bryson Lewis, our Lead Web Design Specialist. With a keen eye for detail and a passion for creating unique, standout designs, Bryson is dedicated to bringing your digital vision to life. Whether it's a sleek landing page or a fully integrated website, he ensures each project is memorable and impactful.

When he’s not designing, Bryson enjoys the outdoors and quality time with his wife and two daughters.

Let Bryson transform your online presence with his expert touch!